Max Power consider the end of the bodykit

Well I never thought it would happen – Max Power magazine openly admitting the bodykit has probably had it’s day. Website Developer Jason Aughton says that the magazine has finally seen the light and are suggesting the bodykit bubble has burst. He reports that those that know are moving towards the subtle camp although he believes the plastic tat will return in a few years when attention-seeking boy racers feel that they are being overlooked.

it gave way for people with no recognisable talent for automotive design

Born out of the motorsport industry, immense spoilers, wider flared arches and bumpers with large gaping mouths quickly found their way onto road cars with the likes of the Metro 6R4, Ford Escort X-Pack and of course the Escort Cosworth whale-tail spoiler taking centre stage at the McDonalds drivethrough.

As people became used to seeing more and more outrageous pieces of plastic bolted to car, it gave way for people with no recognisable talent for automotive design to start creating bodykits.

Often, these manufacturers would start with a single bumper design, normally based on a particular car (Vauxhall Corsa or Ford Fiesta) and then whore it out to owners of every other make of car imaginable. Soon it wasn’t uncommon to find a retail carpark full of cars with the same look as retailers jumped on the bandwagon and started undercutting rivals to sell the cheapest products on the Internet out of a spare bedroom.

Just as these aftermarket body kit manufacturers before them, the car enthusiast (we will call them boy racers) discovered that working with fibreglass was a no-brainer and soon then would come back from Halfords armed with tins of resin and set about creating another monstrosity in their Dad’s garage.

Their tastes have matured and they realise their choices back in the day were very, very wrong.

In a seemingly alternative reality, another breed of car enthusiast was forming – the “subtle brigade”. This crowd shunned everything OTT, tacky, in your face and for lack of a better word, gash.
Preferring to make full use of the vehicle lines dictated by the manufacturer (after all, the manufacturer had spent thousands designing the car so why ruin it with a ?200 plastic tat bumper) and firmly believing that less was more.

Now only a few years on, the boy racers have grown up and no longer drive the Corsa/Saxo/Punto of their youth. Their tastes have matured and they realise their choices back in the day were very, very wrong.

Yet there are still a few out there that feel it is their duty to create “mobile” displays of plastic. I use the word mobile loosely as it’s rare you will find a heavily kitted car that is able to be used on the road without falling apart. Often the slightest vibration will send cracks shooting throughout the copious amounts of filler used or the cars are so low they cannot negotiate the majority of Britain’s roads.
Branded as show cars, they serve no other purpose than to demonstrate a complete lack of design or talent – given enough P38 and time anyone can do it.

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2 thoughts on “Max Power consider the end of the bodykit”

  1. Woo, blog-fame! 😉

    There is still a lot of crass overstyling being done but Max Power’s audience has moved to a more mature, sophisicated collection of folk as we have moved the magazine upmarket. These people understand that less is often so much more.

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