Seem’s that Opportunity Peterborough have commissioned a new brand for Peterborough, with a new logo being part of the result:
Personally, I’m not that convinced by the new logo. It’s a bit wishy washy (technical term) and “the future is you” is a godawful tag line, hardly inspiring and almost sounds like someone is passing the buck onto us as Peterborough residents.
Breaking the logo down into it’s relevant parts it becomes clear that:
- “green” is at the centre of Peterborough (p)
- Peterborough is a drab grey place to live/work/play
- The colours behind the “p” represent all of the discarded lollipop sticks littering the city’s street.