Seem’s that Opportunity Peterborough have commissioned a new brand for Peterborough, with a new logo being part of the result:
Personally, I’m not that convinced by the new logo. It’s a bit wishy washy (technical term) and “the future is you” is a godawful tag line, hardly inspiring and almost sounds like someone is passing the buck onto us as Peterborough residents.
Breaking the logo down into it’s relevant parts it becomes clear that:
- “green” is at the centre of Peterborough (p)
- Peterborough is a drab grey place to live/work/play
- The colours behind the “p” represent all of the discarded lollipop sticks littering the city’s street.
According to the Peterborough ET, the brand identity was launched at Peterborough’s flagship business social event, The Peterborough Ambassadors Dinner. Flagship my arse, where was my invite…!
With thousands of job losses across the city (and more to come), plus various half-baked regeneration schemes currently underway, does Peterborough really need new branding? As the city typically only known for the passport office and if you’re a football fan, home of The Posh, is the £100,000 sum the rebrand has cost money well spent?
Could I do better? Probably not.
3 Responses to A logo for Peterborough
GrubGrade February 24, 2009
Hehe…I thought the same thing when I read tag line.
kossfan February 25, 2009
“…typically only known for the Passport office and the Posh?
What about the cathedral,Catherine of Aragon and so on?
Sean Johnson February 25, 2009
it’s almost reason enough to move the hell out of this hole!