How IKEA name their products
January 9th, 2008 Posted in webYou probably thought that IKEA’s naming convention for their products was a random procedure whereby an untrained chimp would choose a word from a Scandinavian dictionary but no, it’s a lot more structured than that.
In Nancy Friedman’s blog, she discusses the revelation into how chairs and desks are given male names, with curtains and materials being given female names.
It doesn’t end there though, every product is meticulously grouped and assigned a name from a particular source.
Apparently it all stems from IKEA’s dyslexic founder, Ingvar Kamprad who found that products with names as opposed to “BR-20312SW” are easier to remember.
I’m just waiting for the IKEA adult range of love swings and waterbeds so that they can be named “SLÜTTI”, “HØRNEE”, “SQÜÏSHË” or similar. We can but hope.
