Nissan to price fix new GT-R

It seems Nissan GB are planning to punish anyone that thinks importing the new GT-R to sell on at a profit is a good idea.

I’m not sure how they plan to do that, but Autocar’s Steve Sutcliffe suggests something along the lines of the Tesco Levis jeans debacle a few years ago.  Saying that, the Tesco thing was because they were selling the jeans at a cut down price effectively damaging the brand.  Also, by selling imported vehicles, surely it’s just treated as a used car sale?  Tesco’s Levis jeans were sold as brand new.

Seems unlikely Nissan will be able to do much if anything at all.   I think Nissan will have a hard time of controlling the sales however, especially if these sales are done before the car is officially launched in the UK.

Losing the Skyline brand has done nothing to quell the excitement about the GT-R though, with pretty much every motoring hack loving the car to bits and with a 0-62 of 3.5 seconds and a top speed just 7 short of 200mph, it sounds like Nissan has a supercar up their sleeve.

Read the full Autocar blog article

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