Leading UK “deal anarchist” website, HotUKDeals has launched it’s redesign website to mixed reaction.
The site which Quidco-founder Paul Nikkel had a hand in running, is a community driven website discussing the latest and greatest deals, special offers and mispriced items for sale online and on the High Street.
I’m not convinced the move was a particularly good one for a number of reasons:
- HotUKDeals is possibly the largest dedicated deal / voucher community website in UK and any major change to the website look and feel will upset many users. They should at least have offered users the chance to use a beta version ala Youtube or eBay in advance of any rollout decision.
- The new website doesn’t work in Firefox. Well, ok it does, but there are issues with the stylesheet which HUKD put down as being a problem with the browser, not the website!
I’m sorry to all the developers at HUKD but Firefox was around a lot longer than your new website! To blame the browser is quite a pathetic statement, maybe if it was an out of date and unsupported browser such as IE 5.5 then it would be acceptable but not Firefox.
- Timing. What a bizarre and reckless time to unleash your new website. This is the busiest time of the year for retail oriented sites like HotUKDeals and any changes like this are without a doubt going to damage their userbase. People don’t like change and the site revamp has rendered existing tools like their bookmarks and RSS feed useless, forcing people to now remove the old feed and add the new one.
HotUKDeals isn’t the only website out there to offer this kind of service (a service which generates a lot of affiliate revenue for them) with the likes of MoneySavingExpert being a serious threat.
Don’t get me wrong, I’m not all anti-HUKD, in fact I quite like their new website and can see why they’ve done it. I just think it’s been poorly implemented.