Most companies, when looking to outsource website design or development, start in their local area, typically with a Google search tagging on their town/county at the end of a keyword list such as:
- Web Design Peterborough
- Web Development Peterborough
- Website Design Peterborough
- Web Design Cambridgeshire
…you get the idea.
A lot of the search results for “web design peterborough” are for directories that with a bit of clever URL and keyword work, consistently placing in the first two pages. This makes it difficult for reputable Peterborough-based Web Design agencies and those further afield within Cambridgeshire to get themselves noticed.
For such agencies, it is important to build awareness to their online presence using as many means as possible, such as registering domain names such as Web Design Peterborough or incorporating Peterborough into their URL.